Brand Licensing For Dummies

ISBN

9781394290178

Auteur

Steven Ekstract

Binding

Paperback

Uitgever

For Dummies

Conditie

Nieuw

Aanbieder

op bol.com

Beschrijving

Drive revenue growth through brand licensing

Licensing is a game-changing strategy for manufacturers (licensees) to partner with brand owners (licensors), unlocking new opportunities and revenue from trusted brands. This book shows both sides how to create win-win licensing deals that expand market reach and build lasting partnerships. Get jargon-free advice on identifying and evaluating potential partners, negotiating successful agreements, and navigating the legal essentials with confidence. This guide helps you deliver the full potential of brand licensing.

Inside…

• Grasp the basics of a licensing deal
• Discover which license can grow your business
• Evaluate new licensing opportunities
• Build win-win partnerships
• Develop smart licensing strategies
• Navigate legal terms with ease
• Launch licensed products that sell

Your guide to profiting from the world of licensing

The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. Brand Licensing For Dummies offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators. In this clear guide, you'll learn about the inner workings of licensing and how both licensor and licensee benefit. Discover how to identify opportunities, negotiate deals, market licensed products, and navigate the legalities of licensing. Licensing gurus Steven Ekstract and Stu Seltzer bring decades of experience to this guide, demystifying the world of licensing and teaching you all about the win-win partnerships that allow licensors and licensees to do the things they do best.

• Discover why licensing is valuable to licensors and licensees alike
• Explore licensing agreements and different types of deals
• Learn how to spot a valuable licensing opportunity
• Negotiate solid licensing deals using the latest strategies

This book is a must for brand managers, licensing executives, intellectual property attorneys, product developers, marketing managers, and business owners. Whatever your role, Licensing For Dummies will give you practical guidance, legal insights, and strategic approaches to the dynamic landscape of licensing agreements and intellectual property management.