How to Write Great Copy

18.50

Het boek How to Write Great Copy is geschreven door Dominic Gettins en het ISBN is 9780749446635. Deze paperback wordt aangeboden op bol.com. Dit betreft een tweedehands boek.

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Beschrijving

In our visually dominated age, there is an even greater reason for copy to be beautifully and sharply written, to have impact and immediacy. Dominic Gettins spent many years writing copy and training others to do so. In this slim elegantly written guide, he clearly demonstrates his ability to get his message across and shows readers how to do the same. He articulates the uncodified knowledge copywriters and art directors use when writing ads for readers to apply to any communications they have to produce.The techniques and principles can be applied to any form of promotional writing, in national press, newsletters, press releases, direct mail shots, posters, TV, radio, and even internal reports and memos. He presents these in the form of 8 essential rules: 1.Know your target market; 2.Do research; 3.Answer the brief; 4.Be relevant; 5.Be objective; 6.Keep it simple; 7.Know your medium; 8.Be ambitious.

Extra informatie

ISBN

9780749446635

Auteurs

Dominic Gettins

Druk

2

Conditie

Tweedehands

Soort

Paperback

Staat

Goed

Uitgever

Kogan Page Ltd