Interpretations of Luxury

152.15

Het boek Interpretations of Luxury is geschreven door Linda Lisa Maria Turunen en het ISBN is 9783319608693. Deze hardcover wordt aangeboden op bol.com. Dit betreft een nieuw boek.

Categorie:

Beschrijving

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.

Extra informatie

ISBN

9783319608693

Auteurs

Linda Lisa Maria Turunen

Druk

1

Conditie

Nieuw

Soort

Hardcover

Staat
Uitgever

Springer International Publishing Ag