Strategic Brand Management

65.09

Het boek Strategic Brand Management is geschreven door Richard Rosenbaum-Elliott en het ISBN is 9781292314969. Deze paperback wordt aangeboden op bol.com. Dit betreft een nieuw boek.

Categorie:

Beschrijving

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today’s consumers. Free instructor resources PowerPoint slides for Strategic Brand Management To access instructor resources you need to visit our global site here. The downloadable materials available on this website are provided solely for the use of instructors in teaching their courses and assessing student learning. Before you access any instructor resources you will be prompted to login to the Pearson Instructor Resource Centre.

Extra informatie

ISBN

9781292314969

Auteurs

Richard Rosenbaum-Elliott

Druk

5th edition

Conditie

Nieuw

Soort

Paperback

Staat
Uitgever

Pearson Education Limited